What this craft covers
Every new client starts here. Before a shoot is scheduled or a post is scheduled, the identity has to be defined: name, mark, voice, visual language.
Every new client starts here. Nothing else on this page gets scheduled until the identity underneath it is defined.
Every new client starts here. Before a shoot is scheduled or a post is scheduled, the identity has to be defined: name, mark, voice, visual language.
A brand foundation the rest of the work builds on, not around.
Name, mark, voice, and visual language defined in one working session, not a stack of unread decks.
Logo system, color, type, and imagery direction packaged for every craft that follows to build on.
A working reference document so every future asset, from a social post to a signboard, stays on standard without a re-brief.
Yes. Brand identity is the mandatory first engagement for every new client, whether or not you continue into a full retainer. It defines the name, mark, voice, and visual language everything else is built on.
Most identity systems are defined in a single working session followed by a guidelines package, not a months-long back-and-forth. The exact timeline depends on scope, which is set after the audit.
Use the fit page to pressure-test readiness before you request the audit, or go back to the full service catalogue to see how every craft connects.