The commercial problem
The brand needed a coherent go-to-market foundation and a website that could carry it, not a shoot or a one-off site handed off in isolation.
Brand Identity / Web Design
Colourtrend
A full-funnel engagement for a Kenyan paint manufacturer: brand audit, go-to-market strategy, and a full website design and build.
What we built
A brand audit and go-to-market strategy followed by a full website design and build, sequenced so the site launched on top of a defined identity and positioning rather than ahead of it.
Engagement scope
- Brand audit and positioning
- Go-to-market strategy
- Full website design and build