What this craft covers
The instrumentation layer behind everything else: CRM setup, analytics and PostHog implementation, geo and territory analysis, competitor tracking, cookie and consent management, and behavioral analysis.
The instrumentation layer behind every other craft on this page — the tracking, tooling, and analysis that turns activity into a decision. Most studios stop at delivering the creative; this is the layer that keeps performing after they've moved on to the next shoot.
The instrumentation layer behind everything else: CRM setup, analytics and PostHog implementation, geo and territory analysis, competitor tracking, cookie and consent management, and behavioral analysis.
Decisions backed by data instead of guesswork, and a compliant tracking foundation that keeps reporting long after most studios have handed over the files and moved on.
Lead and client data structured in one system instead of scattered across inboxes and spreadsheets.
Event tracking and product analytics wired up correctly from the start, so every other craft's reporting stands on real data.
Location and market-territory data used to inform where distribution and campaign spend actually belong.
Ongoing tracking of competitor positioning, channels, and campaigns to keep the brand's own moves informed, not reactive.
Compliant tracking and consent handling built into the site and campaign infrastructure from the start.
How real visitors and clients actually move through the funnel, used to inform content, site, and campaign decisions.
CRM setup, analytics and PostHog implementation, geo and territory analysis, competitor tracking, cookie and consent management, and behavioral analysis — the instrumentation layer every other craft's reporting depends on.
Basic analytics installation isn't the same as a compliant, structured tracking foundation. This craft covers CRM data, consent management, and behavioral analysis on top of whatever analytics tooling you already run.
Use the fit page to pressure-test readiness before you request the audit, or go back to the full service catalogue to see how every craft connects.